SPEARHEAD MARKET RESEARCH - STANDARD BRIEF

	Research the existing market for products comparable to those of your Company.
	Research the main competitors (domestic and foreign) and their activity.
	Research the maturity of the market (how long have the products been available).
	Report on perceived quality and value for money of products available on the market.
	Identification of the normal route to market for:
		domestic manufacturer
		importer
	Discussion of the Company's product range with possible end-users/distributors, to establish:
		strength of "need" or "want"
		quality requirements
		price sensitivity
		product availability/lead-time needed
	Estimation of the total market size for product range.
	Indication of potential market areas.
	Report on:
		current economic conditions
		any potential obstacles to market entry.
	Proposal of a marketing strategy for the territory defined.
	Estimated project duration: 2 MONTHS